K-Beauty · K-Medical Export Specialist 15 Years · 4 Continents · Seoul, Korea

Korea's beauty to the world

한국의 검증된 뷰티·의료 기술을 세계로 연결합니다

Kwan Jung. Nearly 15 years moving Korean beauty and medical products into global markets — from K-cosmetics and skincare to HIFU, RF and Microwave aesthetic devices. Sourcing from a country the world already trusts.

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K-Beauty·Skincare·HIFU·RF·Needle RF·Microwave·Distribution·MFDS·KGMP· K-Beauty·Skincare·HIFU·RF·Needle RF·Microwave·Distribution·MFDS·KGMP·
0
Years in international B2B beauty & medical trade
해외 B2B 경력
0
Continents: Asia, Europe, Middle East, Oceania
4개 대륙 커버리지
0.1B
KRW project portfolio directed at NICE D&B
수출지원 프로젝트 운영 규모
0
TOEIC · plus HSK Level 5 Chinese
영어·중국어 실무 구사
[ 01 / VALUE CHAIN ]

Korea to market,
end to end

소싱부터 인허가, 유통, 사후관리까지 수출 전 과정을 직접 다룹니다

STEP 01

Source

소싱

Identifying Korean manufacturers whose quality and certification actually hold up in export markets.

STEP 02

Validate

검증

MFDS approvals, KGMP audits, credit evaluation — verifying the maker before the buyer ever sees them.

STEP 03

Match

매칭

Pairing the right product with the right distributor in the right market, not just the loudest lead.

STEP 04

Negotiate

계약

Structuring distribution terms and pricing that both sides can sustain for years, not one order.

STEP 05

Grow

확장

Managing performance, diversifying channels, and expanding the line-up once trust is established.

[ 02 / KOREAN SOURCING ]

Sourcing from
a trusted origin

한국 제조사 네트워크와 인허가 실무 경험을 기반으로 검증된 제품만 연결합니다

Korean beauty and medical devices carry something most origins don't: global demand that arrived before the sales pitch. The Korean wave made K-beauty a category buyers actively search for, and Korean aesthetic devices followed the same path into clinics worldwide.

My work sits at that junction. Years spent matching Korean cosmetics and skincare SMEs with overseas buyers under national export programs, then carrying medical and aesthetic devices through approvals and into distributor networks. I know which Korean makers can actually deliver — and which certifications a buyer in Warsaw, Dubai or Shanghai will ask to see first.

That means a partner doesn't just get a product list. They get a route through Korean manufacturing, regulatory reality, and the follow-through that keeps a distribution deal alive.

한국 화장품·스킨케어 수출지원 프로그램 운영 경험과 의료기기 인허가·유통 실무를 함께 갖추고 있어, 제조사 검증부터 해외 유통망 연결까지 하나의 흐름으로 지원합니다.

MFDS Device Approvals
식약처 의료기기 인허가
KOREA
KGMP On-site Audits
KGMP 실사 대응
KOREA
Certified Trade Specialist
국제무역사 1급
KITA
Trade English, Level 1
무역영어 1급
KCCI
K-Beauty Export Program
K-뷰티 수출전략품목 육성
GOV
Buyer Credit Evaluation
해외 바이어 신용조사
D&B
[ 03 / EXPERTISE ]

What I
actually do

수출 전 과정에서 직접 수행하는 핵심 업무

/01

Distributor Development유통 파트너 발굴

Finding, qualifying and onboarding B2B partners across beauty and medical channels — then diversifying so no single market can stall growth.

/02

Contract Negotiation계약 협상

Structuring distribution agreements, exclusivity terms and pricing that convert a first meeting into a multi-year commitment.

/03

Regulatory Strategy인허가 전략

Navigating medical device approvals and audits — MFDS classes, KGMP inspections, import clearances and market-entry requirements.

/04

Exhibition Command전시회 운영

Turning IMCAS, CIBE, KIMES, Cosmoprof and MEDICA into qualified buyer pipelines rather than badge collections.

/05

Market Intelligence시장 조사·분석

Credit evaluation and market sizing with Hoovers and analytics data — pointing resources at the buyers who actually convert.

[ 04 / TECHNOLOGY ]

Devices I take
to market

에너지 기반 미용의료기기(EBD) 전 라인업을 다룹니다

Focused Ultrasound

HIFU

집속초음파
Lifting · Tightening

High-Intensity Focused Ultrasound delivers energy beneath the skin to trigger collagen renewal — the workhorse of non-invasive lifting and a category Korean makers lead globally.

Radio Frequency

RF · Needle RF

고주파 · 니들 RF
Contouring · Resurfacing

Surface and micro-needle radio frequency heat the dermis for tightening and remodeling. I manage both platform types across distributor networks in multiple regions.

Microwave Energy

Microwave

마이크로웨이브
Precision · Next-gen

Microwave-based platforms bring a newer modality to the aesthetic portfolio — differentiated technology positioned for distributors seeking an edge in crowded HIFU and RF markets.

[ 05 / MARKETS ]

From Seoul,
outward

서울을 허브로 4개 대륙의 유통망을 운영합니다

SEOUL · HQ CHINA E. EUROPE MIDDLE EAST AUSTRALIA
CN

China

중국

HIFU, RF and Needle RF sales; CIBE exhibition leadership and distributor networks in the largest aesthetic market.

EU

Eastern Europe

동유럽

Poland, Romania, Bulgaria and the Balkans — plus earlier OEM device trade into Italy and Hungary.

ME

Middle East

중동

Healthcare and home-shopping partnerships including Citruss, now extending into aesthetic device channels.

AU

Australia

호주

Go-to-market strategy and channel development for the current aesthetic device line-up.

[ 06 / EXHIBITIONS ]

Where I meet
the world

글로벌 뷰티·의료 전시회 참가 및 운영 경험

IMCAS
Paris · Aesthetic

The global aesthetic and anti-aging congress, where device makers and KOLs set the year's agenda.

CIBE
China · Beauty

China International Beauty Expo — a primary stage for distributor development in the Chinese market.

KIMES
Seoul · Medical

Korea's largest medical device exhibition — home ground for buyer meetings and manufacturer sourcing.

Cosmoprof
Hong Kong · Beauty

Asia's K-beauty gateway — directed Korean exporter participation and buyer matchmaking programs.

Beautyworld
Tokyo · Beauty

Japan's key beauty trade show, part of a directed multi-market K-beauty exhibition program.

MEDICA
Düsseldorf · Medical

The world's leading medical trade fair — where the early European buyer pipeline was built.

[ 07 / TRACK RECORD ]

The
track record

15년간의 미용·의료 수출 경력

'25PRESENT

Deputy GM / Team Lead

HIRONIC — Aesthetic Device Global Sales
하이로닉 · 해외영업 차장
  • Regional go-to-market for HIFU, RF, Needle RF and Microwave lines across China, Eastern Europe and Australia
  • Distributor performance management plus new B2B channel development
  • Leading IMCAS, CIBE and KIMES to lift contract conversion
'177 YRS 9 MOS

Deputy GM / Team Lead

NICE D&B — Global Business Division
나이스디앤비 · 글로벌사업본부
  • Matched K-beauty and skincare SME exporters with overseas buyers, beating 15–50 deal KPIs
  • Planned the K-Beauty Export Strategic Item development program
  • Directed Cosmoprof Asia, Beautyworld Tokyo and BeautyExpo Kuala Lumpur
  • Managed a project portfolio of approximately KRW 2.1 billion
'152 YRS 1 MO

Manager, Global Marketing

EC21 — Trade Business Division
이씨이십일 · 글로벌마케팅팀
  • Matched Korean cosmetics and beauty exporters with overseas buyers under government programs
  • Export consulting programs contributing approximately KRW 1.2 billion in export sales
'141 YR 1 MO

Assistant Manager, Overseas Sales

Kano International
카노인터내셔널 · 해외영업
  • Managed QVC (US/UK), Citruss (Middle East), Rakuten and Qoo10 channels
  • Contributed to 25% year-over-year sales growth
'113 YRS 3 MOS

Assistant Manager, Trade & Marketing

WonMedical
원메디컬 · 무역마케팅
  • Import, export and triangular trade of IVD kits and medical devices into Italy and Hungary
  • Supported MFDS import approvals (1 Class III, 4 Class II) and coordinated KGMP on-site audits

Let's open
a new market

새로운 시장을 함께 열어가실 파트너를 찾습니다

Sourcing Korean beauty or medical products, or looking for a distribution partner in your market? Let's talk about where we grow next.

Get in touch →